:max_bytes(150000):strip_icc()/y2kjeans-79d61884e42b401c843153799dffa691.jpg?w=1200&resize=1200,0&ssl=1 "These Y2K Denim Manufacturers Are Making a Comeback")
From the Juicy Couture comeback to a reboot of The Straightforward Lifethe Y2K revival has been occurring for years. In flip, the early aughts obsession has moreover come for our denim. Though the saggy, low-rise, jewel-adorned jeans of the early aughts gentle out of view for a interval of the 2010s, the event cycle has ushered them once more to the forefront, and among the many equivalent producers which were omnipresent twenty years up to now are trending as soon as extra.
The event is particularly seen on resale platforms like Depop, the place producers like True Religion and Miss Me are among the many many most searched, consistent with a spokesperson. Inside info reveals searches for ‘Y2K denim’ spiked this summer season season, whereas searches for ‘Von Dutch Denim’ rose 65 % over the course of this 12 months. “There’s been a great deal of buzz throughout the “Indie Sleaze” look this 12 months, which tends to combine certain elements from every the early aughts and 2010s,” says And Panzonia improvement forecaster for Depop. Panzoni components to Diesel’s latest runway current, which featured shredded denim shorts and tromp l’oeil particulars, for instance.
A slew of celebs have endorsed the nostalgia-heavy improvement. Ice Spice wore a Baby Phat denim set to the 2024 Grammy Awards, whereas Megan Thee Stallion not too way back partnered with True Religion for an advert advertising marketing campaign. And, on TikTok, it’s onerous to scroll with out coming all through films of jeans hauls that features producers like Miss Me and Von Dutch.
It’s clear that all that comes spherical goes spherical, and denim isn’t any exception. Ahead, uncover the Y2K jeans producers that made an impression in 2024.
From Dutch
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A Von Dutch trucker hat was as quickly as a staple of celebrity street mannequin, worn by the likes of Gwen Stefani, Brittany Spears, and Paris Hilton. The early 2000s relic resurfaced in 2016, when Kylie Jenner, on the height of her King Kylie interval, posed in considered one of many hats on Instagram. Two years later, a Von Dutch retailer opened on Melrose Avenue in L.A., not faraway from the place it as quickly as stood a few years earlier. Further not too way back, Bella Hadid wore a pair of low-slung Von Dutch jeans and carried a branded bowling bag. And in 2023, Von Dutch a French division at Paris Development Week.
Diesel
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The Italian mannequin Diesel made a status for itself by breaking pointers, selling pre-destressed denim by the use of scary advert campaigns. Though the mannequin struggled financially all by way of the 2010s, Glenn Martens was appointed inventive director in 2020, a change that appeared to revive the mannequin. Dua Lipa starred in a sequence of adverts for the mannequin in 2021, and in 2023, Diesel returned to Milan Development Week with a runway show-turned-party that lasted eight hours and was open to most people. And in what was completely a vote of confidence for the mannequin, Charlie XCX and Julia Fox have been in attendance.
Miss Me
Courtesy of Miss Me
Few points date {a photograph} like a pair of jeans whose once more pockets are adorned with a bejeweled cross or fleur de lis, a staple of early 2000s Miss Me collections. Chances are you’ll decide a pair of their jeans on stars like Beyoncé by the use of the signature crimson tab on the doorway pockets, if not the daring white stitching. Further not too way back, the queen of the Y2K revival, Ice Spice, was photographed in a pair of Miss Me jeans for a Rolling Stone cowl story, As we converse, Miss Me jeans attribute the equivalent daring pockets nonetheless are available in extra updated silhouettes.
Baby Phat
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Primarily based in 1999, Baby Phat rose to such fame that by 2007, its founder, Kimora Lee Simmons, had her private actuality current. Simmons, a former model and muse of Karl Lagerfeld, started the mannequin under the umbrella of her then-husband, Russell Simmons’ agency, Phat Farm. The streetwear mannequin was already a staple throughout the hip-hop world, so it adopted that Baby Phat would turn into a favorite of artists like Lil Kim, Missy Elliot, and Mary J. Blige. The mannequin’s omnipresence finally led to restricted model Baby Phat Visa enjoying playing cards and Motorola telephones. The mannequin went quiet in 2010 after Simmons stepped away, nonetheless she relaunched it in 2019 via a collaboration with Perpetually 21. In 2024, Ice Spice chosen a custom-made Baby Phat seek for her Grammys debut, the place she was nominated for Best New Artist.
True Religion
Johnny Nunez / Getty Pictures
True Religion was based mostly on the end of 2002, nonetheless it wasn’t prolonged sooner than The Black Eyed Peas cemented the mannequin throughout the cultural lexicon by name-dropping them of their iconic 2005 tune “My Hump.” The mannequin confronted financial troubles throughout the 20-teens nonetheless returned to New York Development Week in 2023. For his or her 2024 trip advertising marketing campaign, they teamed up with Megan thee Stallion, who says she’s been sporting the jeans since she was 14.
FUBU
Prince Williams/WireImage
Primarily based by 4 buddies in 1992 in Queens, the ethos behind FUBU was clothes created by the people who would placed on them. (FUBU represents the motto “for us by us.”) LL Cool J wore a FUBU hat in a 1997 Gap enterprisedrawing mass consideration. Usher and Beyoncé adopted, and FUBU shortly grew to turn into a favorite throughout the hip-hop world, sometimes observed on MTV and VH1. As we converse, FUBU hats are found all through Depop and Vestiaire Collective. The mannequin’s 2024 runway current at Atlanta Development Week featured their signature hats and jerseys, plus tailored suits.